Watch this short video podcast on entrainment by Phil McKinney of Killer Innovations fame.
If you have ever successfully changed the culture of a company, a habit, a process, etc. you have probably had to resist entrainment whether you knew it or not. The basic moral of the story is that change won’t happen by itself, you have to give it a push. Maybe a shove…
Let me say this about Phil McKinney and the Killer Innovations podcast; it is so good that I listened and kept every podcast Phil ever created. My opinion is that you can’t afford to pass this stuff up. You have no choice but to get your hands on the whole thing and go through the whole 6+ years. Don’t fight; get cracking.
What do you think? As always questions and comments are welcome.
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